Meet the Owner


D. Ni'Cole, creator and owner of Style by D. Ni'Cole, wanted to bring some flavor to the t-shirt industry. Being a social media influencer with her unique and colorful take on wardrobe styling (her profession), she noticed that many different female-based tee companies did not have fashion forward sayings and designs that sparked her attention. Instead of encouraging fellow entrepreneur gal pals to create what she was looking for, she decided to create a brand herself marketing her own ideas and color palettes on a simple tee.

Having a reach of over half a billion views of her online work and virtual styling, D. Ni'Cole knew that creating a tee line would be something fun, challenging, and absolutely freeing having women from around the world to make their own statement with fashion forward designs. With almost three (3) years as an online store, SBDNC Apparel is moving on with the next level of lounge wear with D. Ni'Cole's fashion/style stamp of approval.